Business Growth Strategies

Business Growth Strategies

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Learn more about these INNOVATIVE-AND-PROVEN business growth strategies to implement in 2018. You can waste time chasing business with traditional methods or you can employ the proven systems you learn at GKIC meetings.

Official Registration Online 904 Tix »

This month we’ll be discussing how to grow your business by doing less networking, repurpose your content to create maximum impact and how to stand out in your market with authority positioning. Join your peers for time-saving, action steps and strategies you can implement immediately at the next GKIC Chapter Meeting on Wednesday, January 17th at LionShare CoWork.

Experts of Influence

SCALE YOUR BUSINESS WHILE NETWORKING LESS
The magic lies not in spending more time but in being more effective. Many people have enough contacts to have more business than they can handle but don’t have time and strategies to follow up. We’ll give you the tools and quick strategies you need to get more referrals with less work.

CONTENT CREATION: SAVE TIME BY WORKING SMARTER NOT HARDER
You may have heard that you need to create dynamic content to attract new customers but as business owners who has the time to create so much content? In this session, we will discuss how to repurpose content you already have for maximum impact.

5 KEY ACTION STEPS TO ATTRACT YOUR IDEAL CLIENTS TO YOU
Those who fail to differentiate themselves, their product or service will get lost in their sea of competitors. Join us to learn the 5 key steps you need to position yourself as the leader in your industry attract better opportunities.You’ll also receive the proven checklist to follow.

Get Your Tickets Now »

Gain ACTION STEPS AND STRATEGIES to save time and grow your business at the January GKIC Chapter Meeting.

REGISTER ONLINE AT:

https://904tix.com/events/business-growth-strategies

Mastermind Roundtable Business Growth Strategists

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The Mastermind Roundtable Event will include:

• An interactive and empowering roundtable “mastermind” experience for each attendee led by leading Jacksonville influencers

• Award presentations to local influencers

Event attendees will benefit by:

• Meeting and connecting with like-minded influencers 

• Having a moment to share and promote their business and discuss a goal or challenge to mastermind 

• Gaining fresh business perspective and insights from other top influential business minds

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Create Lead Magnets

Lead Magnet Ideas For Attracting More Clients

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One of the biggest differences between business owners who are thriving and business owners who are barely surviving is the ability to attract new customers. Not having a system in place to consistently generate new leads makes for a stressful situation and often leads to otherwise well-run businesses closing their doors. A Lead Magnet is the answer.

What Is A Lead Magnet?

A lead generation magnet is an irresistible offer that you make to prospects of something that is valuable and usually free in exchange for their contact information—often their name and email address (physical addresses, phone numbers and other information are sometimes collected too.) The most important element of a lead magnet is specificity. Solving one specific problem with one specific solution for one specific
segment of the population.

Goal Of A Lead Magnet:

The goal of a lead magnet is to maximize the number of targeted leads who see your offer for your product or service. Get them to raise their hand and say, “I’m interested in what you have to offer. I’m interested in your idea and what you’re selling.” Capturing people who are interested is important because the reality is the majority of people aren’t ready to buy at the time when they first discover you.

Why Are Lead Magnets So Effective:

  • It attracts response from exactly the right prospects.
  • It boosts the response to all of your advertising.
  • It gets prospects to willingly give you complete contact info when they respond to ads, mail, visit websites, etc.
  • When it arrives, it immediately sets you and your business apart by looks alone.
  • With a catchy, benefit-oriented title, it heightens interest in what you have to say.
  • It positions you as an EXPERT, not just another salesman hawking a product.
  • It creates the opportunity for you to sell in a vacuum – where the sole focus is on ONLY the info you provide.
  • It can establish credibility with supporting evidence, testimonials, and useful Information.
  • It sets the “buying criteria” in the mind of the prospect & points to YOU as being the very best possible alternative.
  • It sets up the next step in the process by explicitly telling the prospect the action they need to take NEXT.

Types Of Lead Magnets:

  1. Free Reports
  2. Checklists
  3. Cheat Sheets
  4. Templates
  5. eBooks
  6. Newsletters
  7. Webinars
  8. Videos
  9. Live Online Sessions
  10. Resource Guides
  11. Low cost or free Meals
  12. Exams/Assessments/Tests
  13. Lessons
  14. Treatments
  15. Products/samples
  16. Case studies
  17. Quiz-Survey

What Should Your Lead Magnet Contain:

  • The primary transformation you can enable in the life of the prospect – all due to the expertise, experience, and specific product/program/service you offer.
  • Your story – what you’ve gone through that makes YOU uniquely qualified to create this Lead Generation Magnet and the struggles you overcame to finally achieve the solution you needed.
  • A specific call-to-action – Now that they’ve gone through and reviewed the material you’ve provided, it’s important to let your prospect know what you want them to do next.

How To Create A Successful Lead Magnet:

  1. Be specific.
  2. Deliver one big promise.
  3. The offer has to be irresistible.
  4. Deliver immediate results.
  5. Shift their viewpoint.
  6. Create rapid consumption.
  7. Deliver extreme value.
  8. Write an awesome title.
  9. Create a strong call-to-action for your paid product or service.

Now Create a Lead Magnet for Yourself and put it into Action.

Content sourced from GKIC’s Magnetic Marketing Training.

How to Monetize My Personal Brand

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Imagine if you could work less, make more and have a blast doing it.

Does that sound too good to be true?

That’s what I once thought, but I know realize, it is only the fact that one believes something is “too good to be true”, that makes it out of one’s reach. Experts of Influence have an abundant mindset, bold visions and the attitude, expertise and drive to make their dreams a reality.

Right now there are many people living the lives of their dreams, not because it was handed to them but because they made it happen. If you truly want something in your life, define it and then make it a reality! Start now by taking immediate action.

The challenge people typically have is that they only can get so far with the existing knowledge they have. In order to achieve new results, you must acquire new knowledge and take new actions.

Our goal with Experts of Influence is to cultivate valuable insights, powerful strategies and time saving resources. We simply ask that you keep an open mind, respect other members and contribute value to the group.

In this online session, I will share business growth strategies, tips to increase influence and actionable marketing tactics.

Our first official meeting will be a Mastermind Power Session on Thursday, June 1, from 9:00 AM to 11:00 AM at Unity Plaza. This meeting will be powerful event you don’t want to miss. You will walk out with many business growth strategies that you can apply to amplify your business. Save the date & register early while tickets are still available as we expect to sell out the event.

For now, get prepared for the event by getting in the conversation and beginning to elevate your game.

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Create your Value Proposition

How to Create a Unique Selling Proposition

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A unique selling proposition or value proposition clearly tells your perspective customers why they should do business with you or buy your product over an alternative solution. Many people fail to create a strong USP and then have a hard time winning over business and may have to compete over price. Experts of Influence take time to identify they value they provide to their perspective customers. Follow the exercise below to amplify your business.

8 Steps Toward Your Unique Selling Proposition

As mentioned above, one of the MOST IMPORTANT elements of your marketing needs to be having a strong USP or Value Proposition. If you can not clearly tell your prospect why they should choose you over your competitor then you’re leaving it all to change or pricing. And you don’t want to compete on pricing because that is a losing strategy. Take time to craft a solid USP and integrate it into your marketing messages.

  • What do I do that’s truly great – better than all other business owners and service providers?
  • Can my Unique Selling Proposition clearly identify my target market?
  • Is there an opportunity / gap / void in the market place that I can fill?
  • Can I make my USP short and easy to relay?
  • Can the Unique Selling Proposition start a conversation?
  • Can I offer a great guarantee?
  • Can what I do deliver speed?
  • Is my USP integrated into my marketing?

Write out and define your USP.

How did you do? Is your USP truly unique?

It usually is a bit harder than it seems to come up with a compelling USP that produces consistent results. Rock My Image offers strategy sessions and workshops that help crack-the-code to these marketing riddles.

Magnetic Marketing Jacksonville

Strategies for Attracting New Customers

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“How To ERASE the EVILS of Cold Calling, Cold Prospecting And Costly, Unpredictable And Wasteful Advertising With A PROVEN System That Predictably Delivers Customers/Clients/Patients Pre-Determined To Do Business With You…”

This blog post will give you an overview of the 3 “building blocks” of a reliable marketing system that’ll allow you to affordably reach your ideal customer.

An Attraction Marketing System is a system that can be utilized to regularly produce predictable revenue when executed. Most businesses fail to create a produce such a system leading to many challenges with finances and cash flow. Many marketing campaigns fall short to deliver consistent results. When you follow these systems you can ensure you are on the fast path to success and stability you can build upon!

The Three Core Components an Attraction Marketing System:

I. Message:

You need to have a compelling message that identifies the problem you solve, why people should choose your solution over others and the benefits they receive by choosing your solution.

This sounds really simple but the difference between good message that is clear and great message that is compelling is very subtle. In this guide we have an exercise that can help you with your message by guiding you through the process of creating a Unique Selling Proposition. (see page 2 for exercise)

II. Market:

Next, you really need to identify your ideal client and market to them. Sure, that may seem obvious but most people know the general audience they market to and haven’t taken the time to really know their ideal customers. If you put out a general marketing message not only do you have less effective marketing you also can spend money attracting the wrong customers. For example if you’re selling home you could market to anybody looking to buy a home or you could market to the affluent who can afford to buy nice homes.

Interested in creating ideal avatar? Contact kenny@rockmyimage.com for a free Avatar Creation Resource.

III. Media:

There are many types of media to consider when putting out your message to your market. Traditional forms of media include TV, Radio, Print Ads and more modern media include Pay-Per-Click, Facebook or YouTube ads. With modern marketing you can market to specific demographics ensuring your message gets in front of your ideal customers. Not every type of media works for every business. The most effective marketing campaigns leverage a combination of medias to guide a potential customer from awareness to consideration to an active customer.

These are core components of GKIC’s Magnetic Marketing System

Secrets of Story Telling

How to Create Stories that Sell

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Ted X speaker and award winning presenter Mark Gai shared the Darren LaCroix’s Secrets of Storytelling formula with the Experts of Influence business growth group.

Some people who’ve tuned into a higher frequency understand that in order to get people to buy into your ideas you need sell them into them. And the best way you can sell people into new ideas is to tell stories. Throughout history people have told stories to illustrate their point.

Here is a basic overview of the Storytelling process.

The story must start with a Circumstance that sets the stage and puts things into perspective.

Next Characters are created to make the story more memorable and relatable.

Once the foundation has been laid, Conflict is introduced this does two main things. Number one it helps increases the drama and therefore interest of the story and number two it sets up the ability to experience a transformation.

No transformative story would be complete if you didn’t have a Cure. A process that a character goes through in order to to get past their challenges.

After they have implemented the cure to the challenge, some time should be applied to share the Change that has occurred. It’s important to illustrate this point. It’s not enough to simply remove a problem, transformation or change must occur so the person is in a new situation.

Through this process Darren recommends that rather than simply telling what happened, there should be conversations in the dialog.

Once the change has occurred, Carryout should take place to ensure the circumstance has been addressed.

Finally there should be Callbacks or calls to action, requesting that the listeners apply the change in their lives.

Through out this process Curiosity should be leveraged to keep people’s interest and attention. If you simply tell everyone facts in a boring sort of way you’ll miss the full opportunity. Tell a compelling story that gets people excited and come to their own conclusions and you’ll be on your way as an Expert of Influence.