How to Monetize My Personal Brand

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Imagine if you could work less, make more and have a blast doing it.

Does that sound too good to be true?

That’s what I once thought, but I know realize, it is only the fact that one believes something is “too good to be true”, that makes it out of one’s reach. Experts of Influence have an abundant mindset, bold visions and the attitude, expertise and drive to make their dreams a reality.

Right now there are many people living the lives of their dreams, not because it was handed to them but because they made it happen. If you truly want something in your life, define it and then make it a reality! Start now by taking immediate action.

The challenge people typically have is that they only can get so far with the existing knowledge they have. In order to achieve new results, you must acquire new knowledge and take new actions.

Our goal with Experts of Influence is to cultivate valuable insights, powerful strategies and time saving resources. We simply ask that you keep an open mind, respect other members and contribute value to the group.

In this online session, I will share business growth strategies, tips to increase influence and actionable marketing tactics.

Our first official meeting will be a Mastermind Power Session on Thursday, June 1, from 9:00 AM to 11:00 AM at Unity Plaza. This meeting will be powerful event you don’t want to miss. You will walk out with many business growth strategies that you can apply to amplify your business. Save the date & register early while tickets are still available as we expect to sell out the event.

For now, get prepared for the event by getting in the conversation and beginning to elevate your game.

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Create your Value Proposition

How to Create a Unique Selling Proposition

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A unique selling proposition or value proposition clearly tells your perspective customers why they should do business with you or buy your product over an alternative solution. Many people fail to create a strong USP and then have a hard time winning over business and may have to compete over price. Experts of Influence take time to identify they value they provide to their perspective customers. Follow the exercise below to amplify your business.

8 Steps Toward Your Unique Selling Proposition

As mentioned above, one of the MOST IMPORTANT elements of your marketing needs to be having a strong USP or Value Proposition. If you can not clearly tell your prospect why they should choose you over your competitor then you’re leaving it all to change or pricing. And you don’t want to compete on pricing because that is a losing strategy. Take time to craft a solid USP and integrate it into your marketing messages.

  • What do I do that’s truly great – better than all other business owners and service providers?
  • Can my Unique Selling Proposition clearly identify my target market?
  • Is there an opportunity / gap / void in the market place that I can fill?
  • Can I make my USP short and easy to relay?
  • Can the Unique Selling Proposition start a conversation?
  • Can I offer a great guarantee?
  • Can what I do deliver speed?
  • Is my USP integrated into my marketing?

Write out and define your USP.

How did you do? Is your USP truly unique?

It usually is a bit harder than it seems to come up with a compelling USP that produces consistent results. Rock My Image offers strategy sessions and workshops that help crack-the-code to these marketing riddles.

Magnetic Marketing Jacksonville

Strategies for Attracting New Customers

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“How To ERASE the EVILS of Cold Calling, Cold Prospecting And Costly, Unpredictable And Wasteful Advertising With A PROVEN System That Predictably Delivers Customers/Clients/Patients Pre-Determined To Do Business With You…”

This blog post will give you an overview of the 3 “building blocks” of a reliable marketing system that’ll allow you to affordably reach your ideal customer.

An Attraction Marketing System is a system that can be utilized to regularly produce predictable revenue when executed. Most businesses fail to create a produce such a system leading to many challenges with finances and cash flow. Many marketing campaigns fall short to deliver consistent results. When you follow these systems you can ensure you are on the fast path to success and stability you can build upon!

The Three Core Components an Attraction Marketing System:

I. Message:

You need to have a compelling message that identifies the problem you solve, why people should choose your solution over others and the benefits they receive by choosing your solution.

This sounds really simple but the difference between good message that is clear and great message that is compelling is very subtle. In this guide we have an exercise that can help you with your message by guiding you through the process of creating a Unique Selling Proposition. (see page 2 for exercise)

II. Market:

Next, you really need to identify your ideal client and market to them. Sure, that may seem obvious but most people know the general audience they market to and haven’t taken the time to really know their ideal customers. If you put out a general marketing message not only do you have less effective marketing you also can spend money attracting the wrong customers. For example if you’re selling home you could market to anybody looking to buy a home or you could market to the affluent who can afford to buy nice homes.

Interested in creating ideal avatar? Contact kenny@rockmyimage.com for a free Avatar Creation Resource.

III. Media:

There are many types of media to consider when putting out your message to your market. Traditional forms of media include TV, Radio, Print Ads and more modern media include Pay-Per-Click, Facebook or YouTube ads. With modern marketing you can market to specific demographics ensuring your message gets in front of your ideal customers. Not every type of media works for every business. The most effective marketing campaigns leverage a combination of medias to guide a potential customer from awareness to consideration to an active customer.

These are core components of GKIC’s Magnetic Marketing System

Secrets of Story Telling

How to Create Stories that Sell

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Ted X speaker and award winning presenter Mark Gai shared the Darren LaCroix’s Secrets of Storytelling formula with the Experts of Influence business growth group.

Some people who’ve tuned into a higher frequency understand that in order to get people to buy into your ideas you need sell them into them. And the best way you can sell people into new ideas is to tell stories. Throughout history people have told stories to illustrate their point.

Here is a basic overview of the Storytelling process.

The story must start with a Circumstance that sets the stage and puts things into perspective.

Next Characters are created to make the story more memorable and relatable.

Once the foundation has been laid, Conflict is introduced this does two main things. Number one it helps increases the drama and therefore interest of the story and number two it sets up the ability to experience a transformation.

No transformative story would be complete if you didn’t have a Cure. A process that a character goes through in order to to get past their challenges.

After they have implemented the cure to the challenge, some time should be applied to share the Change that has occurred. It’s important to illustrate this point. It’s not enough to simply remove a problem, transformation or change must occur so the person is in a new situation.

Through this process Darren recommends that rather than simply telling what happened, there should be conversations in the dialog.

Once the change has occurred, Carryout should take place to ensure the circumstance has been addressed.

Finally there should be Callbacks or calls to action, requesting that the listeners apply the change in their lives.

Through out this process Curiosity should be leveraged to keep people’s interest and attention. If you simply tell everyone facts in a boring sort of way you’ll miss the full opportunity. Tell a compelling story that gets people excited and come to their own conclusions and you’ll be on your way as an Expert of Influence.

Theory of Constraints

How To Leverage the Theory of Constraints

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The Most Important Business Discovery of the 21st Century The Theory of Constraints
The Theory of Constraints is a management philosophy that views every business as a collection of systems.  Its key tenant is that every business has one and only one constraint which stands in the way of success. Learn how to identify your constraints and focus on them.

What do college physics, net income, and Israel have in common? And how do they relate to your business? Truth is, they all extremely relevant to you and your business. You just don’t know it yet. And that’s exactly what I’m going to show you in this article. But before I do, I’m gonna let you in on a little secret. In fact, it’s a dirty little secret that many don’t want me to share with you. Your competitors don’t want you to know it. But I’m going to share it anyways. But don’t tell anyone else. Promise? Ok, read on.

Michael Gerber is a very successful author and speaker. He wrote the famed “E-Myth” book. You’ve probably read it, or at the very least, you’ve heard of it. He’s the smart guy who developed the thinking about “working ON your business” rather than simply “working IN your business.” This is a strategy which many now call systemization. That’s not the secret I referenced earlier. So hang in there and keep reading.

I found that book to be a very effective resource for my own businesses. After all, I own a private equity firm where I buy companies for a living. I’m always in hunt mode looking for that extra edge that will move the needle in bottom-line profitability, as well as the predictable, repeatable growth of the same.

The Dirty Little Secret Of “Working On” Your Business

But there’s a big problem with that book. Which is the dirty little secret. “E-Myth” is missing a key piece of information. You see, applying systemization to your business is only half of the success story. Here’s why. Systemization is the science of creating predictable, repeatable results with processes. Or at least that’s my definition of it. Pragmatically, you have to write stuff down so that everyone in your business knows what to do and how to do it, even when you’re not there breathing down their necks. Think Owner’s Manual for your business.

What systemization does not tell you is the ranked order priority of those systems. And that, my friend, is a major problem.

You see, there are quite literally dozens of systems that hold your business together so that it makes money. And most importantly, not all systems are created equal.

Some systems are 50 times more valuable than other systems in your business. As a silly little example, the system you have for ordering toner cartridge is not nearly as important as the system to generate new leads from Facebook ads.

You ‘get this’ intuitively. But what is not so intuitive about this idea is the financial impact this has on your business. I know this because we systematize every business we buy. There are, on average, about 75 processes that comprise the operating model of each and every business we buy. There are several bottlenecks in that group of systems. But there’s only one constraint. The bottleneck of the bottlenecks.

Once you’ve identified your business’s constraint, attack it with a vengeance.

Put a name to the face of that enemy in the form of a metric. Examples are widgets per minute, profit per day, defects per order, referrals per week, refunds per month, new hires per quarter, etc. The TOC Checklist

So, you probably want a checklist for TOC. And I don’t want to disappoint.

Step 1.) Make a list of every major business system you have.

Step 2.) Identify the single constraint that stands in the way of you meeting your goals in your business.

Step 3.) Subordinate your entire business to that constraint so that it becomes the focus of your improvement efforts.

Step 4.) Repeat.

No don’t just read this and move on, take a moment to identify your own constraint and attack it full force with a vengeance.

Content sourced from GKIC’s No BS Newsletter written by Dr. Mike Lorence. For a full copy and the diagram drop a line.

Business Growth Group North Florida

How to Raise Prices without Losing Customers

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How did a coffee and smoothie shop owner go from $500K in debt to a 7-figure profitable business?

Not by selling $5 smoothies one at a time, that’s for sure!

A smoothie is just a smoothie, right? It’s a commodity, and people have a set amount in their head they’re willing to pay for it, and usually it’s based on finding the lowest priced option.

If what you’re offering is viewed as a commodity, then you need a new pricing strategy that allows you to raise prices and ultimately put more money in your pocket. Great – so you know you need to raise your prices. How do you do that?

Here are three pricing strategies for the business owner on Main Street and beyond:

Experience-Based Pricing

Is Amazon or another online retailer killing your business? Then stop being a commodity – be an experience! It literally takes price out of the equation.

“When your price becomes your only source of difference, you’re no longer marketing; you’re liquidating your business.”

Example: Market District is a supermarket that is entirely dedicated to the in-store experience. The stores host events that allow customers to learn and explore the world of food, ranging from wine and beer tastings to cooking classes with celebrity chefs. Couples can drop off their kids in the children’s center and escape for a date night complete with live music and food tastings. The stores even offer wellness classes to help customers shop healthier, plus movie nights to entertain the kids. Market District has made grocery shopping an entertaining and educational event rather than a mundane chore to be completed. The numerous offerings attract shoppers of all ages, which increases sales for the company and satisfaction for the customer.

Scarcity-Based Pricing

Interested in boosting customer desire to sell more of what you offer? Make it scarce. A study was done to understand how people would value cookies in two identical glass jars. One jar held ten cookies while the other contained just two stragglers. Which cookies would people value more? Though the cookies and jars were identical, participants valued the ones in the near empty jar more highly. Scarcity had affected their perception of value. If there are less of an item, the thinking is that it might be because other people know something you don’t.

Ideas for Implementation: Offer a limited-time only special. Offer fast action bonuses for the first X customers. Offer a one-of-a-kind special that can’t be found anywhere else. Conclusion: We are always drawn to things that are exclusive and hard to come by. Scarcity works so effectively because we’ve evolved to assume that things that are difficult to obtain are usually better than those that are easily available. We link availability to quality.

Perceived-Value Pricing

“Beauty is in the eye of the beholder.” So is value. Prices don’t exist in a vacuum. A price is supported by the value the customer perceives your product or service to be.

Here are three ways to implement perceived value pricing:

  • You can change the pricing and leave the value alone.
  • You can change the value and leave the pricing alone.
  • You can change both value and pricing or leave them both alone.

Which strategy will you put it into action?

Remember it’s not what you know it’s what you do. Pick a strategy that works in your business and put it into action.

Strategies written by Small Business Stacey in the GKIC No B.S. Marketing Newsletter